Using Big Data: From Objectives to Outcomes

Growth Learner Big Data Framework

Originally posted on Through 2015, 85% of Fortune 500 organizations will be unable to utilize big data for competitive advantage. That’s what a recent study from Gartner says. The world of data is a complex ecosystem and it’s not organized the way we want it to be. Exclusive Bonus: Download the step-by-step checklist for the […]

Marketing Trends From HubSpot’s State of Inbound 2014 [Infographic]

What To Consider For Your 2015 Marketing Plan. HubSpot recently released their annual report, State of Inbound 2014, on how companies are using inbound methodology and content marketing. The report provides insight based on survey results from marketers concerning challenges, priorities, tactics, and results. 3,570 respondents completed the survey. The demographics consisted of both HubSpot customers […]

Highlights From HubSpot’s State of Inbound 2014

Shareable Highlights From HubSpot’s State of Inbound 2014. Just highlight the text and a window will prompt you to share. Exclusive Bonus: Download the step-by-step checklist to obtain buy-in from your team for inbound. Budgeting Spending money is one of marketing’s most important jobs. The key to marketing success is spending wisely. Inbound marketing budgets are up for […]

4 Types of Resources To Supply Your Content Strategy [Infographic]

Growth Learner Content Resources Header

UPDATE: THIS INFOGRAPHIC HIT THE BUSINESS 2 COMMUNITY POPULAR ARTICLES PAGE DURING THE WEEK OF 09/07/2014! Special thanks to the readers and sharers! This infographic breaks down resources and data to use for your content strategy. There are two main categories, owned media and external resources, with each having two of their own subcategories. Owned Media Channels […]

Beyond Basics: 12 Content Marketing Metrics, KPIs & Reports For Long-Term Success

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Are your customers eagerly anticipating your marketing? With the ability to produce this effect, content marketing owns a primary role in digital marketing strategy. It’s applicable to any and every business. The idea is to deliver consistent, valuable information to prospects and customers, and ultimately reap the benefits of new business and loyalty. Of course, you or your managers are looking to justify the allocation of marketing dollars with […]